Social Media - Creating a Persona Online

I find it interesting that the Internet has become a place for people to make "friends" and create a persona of themselves that may not be entirely true.  You can be a completely different person online than in face-to-face situations.  People have the control to create a character that they find to be appealing to others.  Social media websites give voice and a sense of confidence for those who may not particularly be this way in person.  The manipulation and use of photo posting online allows people to create their ideal identity and gain approval from others.  Oh Facebook, how you have changed the idea of interpersonal relationships and the manner in which people connect with one another, I will never fully comprehend.