NGO's and Humanitarianism

As most NGO's try to raise money to help a certain group of people, we notice that similar images are projected into the media. This is for several reasons, and we can see that these particular images evoke intense emotions to lure in the "donator." This particular image concentrates on a young boy, who is from Africa, and a description says that he is hungry, poor, and has no family to care for him and he also is suffering from AIDs and receives no medical care. As American's we are more likely to donate money when we actually feel bad for the person if their situation, and these large corporations will use this to their advantage. Whether this is seen as good or bad I do not know, but we must be aware of the fact that these images are designed to make us feel a certain way, and to take action. The action steps are always kindly laid out for us, whether it be donating money or time we are directed on exactly what to do.