Digital Manipulation and Identity Formation

Digital photography not only allows for manipulation of images to view are more desirable image of ourselves, but it also creates a false identity for us to mentally embrace. In this photograph, the woman is seen as being fit and glowing, and creates an identity of a model, but in "reality" the women is overweight and has a normal skin tone. This poses a problem to society, because if more and more people are using digital means to create an identity, are we all creating false identities to which we live by? Could this lead to narcissistic tendencies or behaviors or are we setting ourselves up for failure because we can never "live up" to our idealistic identities?